BENTLEY MOTORS – CREWE
Bespoke luxury car manufacturer, Bentley Motors, selected rischegroup to completethe refurbishment of its main reception, boutique and meeting rooms at its main UKproduction site in Crewe.Bentley Motors continuously invests in the latest design and manufacturingtechnologies at its UK production facilities in the relentless pursuit of both luxury andperformance. Every aspect of its cars comes under scrutiny and nothing is ever leftto chance.As a result it was vital that the aesthetics of its base in Crewe were designed andexecuted to the same exacting standards it applies to its vehicles.We were advised that Bentley’s reception area was one of the most important areason site in terms of representing its retail corporate identity.Showcasing the brand and business as a whole, the reception has a constant flow ofdaily traffic, acting as the main entrance for customers embarking on factory tours aswell as welcoming VIP visitors and board members. It also houses a boutique retail space that sells Bentley branded goods. Because ofthis, we had to ensure the renovation work caused minimal disruption to the day-to-day activity.Bentley Motors was so impressed with rischegroup that we were commissioned tocarry out further work on a number of smaller projects and, more recently, a majorproject for the Bentley showroom areas.
